Best of British "Must Have" Fashion Brands

  • By Shaherazad Umbreen

Best of British

Are you looking to recharge and revitalise your wardrobe?

If so, you might want to think about selecting some outfits and ware from a few of the top British fashion brands on the market today. British fashion brands are perfect if you’re looking for chic, elegant styles and whether you want heritage or contemporary choices there are plenty of different options to consider.

Some of the best brands for women in Britain have a history dating back decades and are tied to iconic style trends and popular culture movements. Others are fresh names on the market that are ready to take the world by storm, and you’ll be amazed by the new ideas and designs they are bringing to the world of fashion.

With these brands you can dress in a way that is quintessentially British whether you want the latest styles or fashion ware that has been trendy through the ages. In this post, we’re going to explore some of the essential options on the market and why we think you need them in your life and your wardrobe.

Vivienne Westwood

Did you know that the first ever couturier was British? While he worked in Paris, Charles Frederick Worth was born in England in 1825 and was largely responsible for the age of the corset. We’ll let you decide whether to thank him for that, but he certainly wasn’t the only designer of Britain to shape fashion forever. One designer is primarily responsible for the punk-rock fashion movement, and her name is Vivienne Westwood.

Creating the fashion genre of punk Vivienne Westwood has had a name in fashion for decades, and some of her creations were even worn by the Sex Pistols. Favouring the use of safety pins, tartan and chains, Westwood created iconic fashionable wear that is still popular to this day. If you visit her stores or stop by her shop in London, you’ll find vintage punk outfits that will remind you of the nineties. There are also t-shirts with blood red lips and you might have seen similar punk offerings from other designers, but we promise you, this brand is the origination of the entire trend.


Burberry dates back before Westwood and was founded by Thomas Burberry in 1870. The trademark chequered pattern was actually embraced in the seventies by football fans and has since been seen on the mainstream catwalk. In 2001 with the help of designer Christopher Bailey , Burberry became one of the most popular British fashion brands. It still is to this day, and their clothing can generally be recognised by the use of bright, clashing shades on a neutral background.

Burberry in Britain shop front

Recently, Burberry have announced plans to rebrand as a luxury British fashion label and their newest designs certainly have a look of ostentation. Luckily, however, the label still favours its signature checkered patterns.

Alexander McQueen

What’s more British than a royal wedding? The British brand Alexander McQueen received a lot of media attention after Kate Middleton wore one of their dresses to the Royal Wedding. While McQueen died in 2010, the label is alive and well under the guidance of his former assistant Sarah Burton. Her choices, styles and designs have received wonderful reviews from critics and buyers alike.

Alexander McQueen Shopfront

Whether you’re looking for a colourful dress with a beautiful print or punk-rock leather trousers, you’ll find a variety of different options from this designer. Some of the possibilities here are even quite conservative and could be the perfect option if you are looking for a new outfit for the office.

Shoes by Shaherazad

It’s very unusual to find a luxury ladies footwear brand which lovingly makes their shoes in the UK.  But that’s exactly what this brand does.  Shoes by Shaherazad is based on the philosophy of ethical manufacture and empowering women. 

Shoes by Shaherazad heels, shoe box and flamingo

The shoes are extra special because:

  • They can be worn plain by day and then sparkling by night through their unique shoe jewellery (shoellery) concept;
  • The shoes can be worn comfortably for up to 18 hours. Yes, 18 hours;
  • They are handcrafted in the UK
  • Profits from every pair go to educate women and girls living in poverty worldwide
  • Investing in a pair of Shoes by Shaherazad heels will undoubtedly bring many years of heel happiness to yourself and to the girls and women the profits from your pair of heels will empower worldwide. 

Now that’s feel good fashion worth investing in!

Stella McCartney

Stella McCartney’s entrance into the fashion world was shrouded in the controversy of nepotism. This wasn’t helped when she had the queen of the British catwalk, Kate Moss model for her graduate fashion show. However, a few years later she managed to make her own name in fashion working at Chloe. Now, of course, she has her own brand with styles that are so simple yet chic they couldn’t be anything but British.

Woman on phone in London

From stunning minimalist bags and other accessories to bold jackets and shirts that use a variety of different materials and textures, Stella McCartney’s designs will allow any women to look fashionable with little effort.

One trait that separates McCartney from other designers is her refusal to work with leather or fur, due to her own beliefs and values as a vegetarian.

Cath Kidston

If you’re looking for vintage British styles, you may want to peruse the offerings of Cath Kidston. This fashion brand is best known for home furnishings but also offers a broad and beautiful selection of skirts and dresses that certainly have a vintage feel with floral patterns and unique prints.

Most recently, the designer has paired with Disney to create a number of different pieces based around Minney and Mickey. The vintage styles are something that will undoubtedly be spotted around spring and summer in London and other major UK cities.  Albeit not cutting edge like the aforementioned brands, it does have the benefit of being a warm and homely brand, akin to the felling you get when baking bread in a rustic old oven.

Jack Wills

In British fashion, Jack Wills is favoured as a brand for its simple, casual styles that anyone can wear and look fantastic. The designer toys with vintage ideas such as dungaree denim dresses to the more basic hoodies with a unique embroidered pattern on the sleeves. It’s these little details that make this brand stand out amongst others on the high street.   

For women, Jack Wills also have a beautiful selection of summer dresses, perfect for wearing while exploring the shops on Oxford Street. The designer also sells a number of outfits that fit in with the sporty side of fashion making them a must for any female fitness buff. Cropped hoodies, block tops and crew t-shirts are all incredibly popular, particularly amongst the teens of Britain.

The brand is perhaps best well known for its collection of outfits that fit into a college, preppy look that has since become a pillar of british style and fashion.


Jaeger is known for being one of London’s more affordable fashionable offerings that is still favoured by a wide number of people. Their styles are chic and simple with prices that beat more upscale designers on the market. Beautiful knitted dresses, block sweaters, cotton Breton and minimal stripe tops are all available from this designer and will make a wonderful addition to any woman’s wardrobe.

One of the key traits of clothing from the brand is a classy, almost conservative style. It’s your best brand for casual, formal wear that wouldn’t look out of place worn in the office or around the comfort of your own home. It is this aspect of the brand that has made it a staple for British shoppers who want to cut the cost and stay dressed in style.

Temperley London

You can’t get more British than Temperley London. Located in Notting Hill - the store is actually made up of a series of houses and painted with the UK flag. Here you’ll find a wide range of outfits and accessories that are ready to wear or that can even be crafted to match your own personal style choices.

Fashion Show Room

Temperley offers buyers items of clothing with prints that are hand designed and embroidery that is as intricate as it is beautiful. As well as this the brand is well known for providing timeless dresses that will never fall out of style. You’ll find items here that you’ll be able to pull out your wardrobe again and again without ever having to worry about it becoming unfashionable.

Quintessentially British and embracing this idea completely, Temperley London is a must stop location for any fashion enthusiast visiting the capital city. For the typical buyer, Temperley also provides unique style that is completely individual to this specific brand.

Lulu Guinness

Looking for a few British accessories to add to your collection? Lulu Guinness specialises in purses that are designed to look like the shape of lips, poodle print tote bags and other wonderfully weird design choices. Many people see Lulu Guinness's designs as mini works of art, so if you are eager to make a statement with your fashion choices, this might be exactly what you need.

Lulu Guinness is a fantastic brand to consider if you want to add a quirky little bit of character to your style choices. Feminine and wonderfully weird, these innovative accessories are the perfect addition to any wardrobe and use british themes and images in fabulous displays of fashion. 

Stephen Jones

Perhaps you might be looking for some new millinery for your wardrobe? If you look fantastic wearing a hat, you’ll definitely want to choose a selection from one of the best designers in the world. Stephen Jones Millinery designs bespoke hats for every type of individual whether you’re looking for a casual baseball cap or a hat to wear to a cocktail party. Everyone from rock royalty to actual royalty has worn a hat designed by Jones including Lady Diana and Beyonce.

You shouldn’t expect the unique choices available to come cheap, but they would certainly be worth adding to your collection, if only as a piece worn to spark conversation.

Go Revitalise Your Wardrobe!

We hope you adore these British brands as much as we do and consider purchasing a few pieces from each of them yourself.

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